人工智能歌曲广告的八项营销策略

RYZE 品牌每月通过谷歌广告获得超过 500 万美元的收入，同时投放着我见过最有创意的人工智能歌曲广告。 下面让我拆解他们那些投放支出最高的广告背后的高明策略： （第一支广告在 30 天内扩展到超过 100 万次展示……） 首先，看看他们反复使用的人工智能角色： - 活生生的木瓜 - 蓝色元素角色 - 木乃伊 - 骷髅 这些角色全都搭配朗朗上口的小调，之后你一边哼唱，一边可能会恨自己怎么又想起它了。 尤其是蓝色元素角色，甚至还借势了一部新上映的皮克斯电影。 这立刻让广告更加独特，通过强烈打破惯常模式的方式，形成极有吸引力的开场钩子。 更何况，他们是一个蘑菇咖啡品牌，而竞争对手还在推销虚假的人工智能医生形象。 他们所做的一切，也都是为特定目的设计的： 1. 灯光和色彩饱和、温暖、充满趣味，让广告在信息流中突出出来。从视觉上看，它们与周围那些平淡无趣的健康广告完全相反。 2. 虚拟形象全是角色，而非真人，这意味着人工智能可以生成无限变体，无需选角、拍摄、面对法律版权问题，也无需用 Seedance 2.5 制造虚假人物。这在观众知道品牌名之前，就建立起一张他们能认出并信任的面孔，不必使用那些龌龊的人工智能伪用户内容花招。 3. 用词是简单直接的利益表达，例如“有精神，但没有之后的精力骤降”，面向已经意识到问题的咖啡饮用者，不会听起来像给痴迷营养补充剂的人上的无聊生物课。 4. 产品与独特卖点是一对一的直接替换：保留晨间那杯饮品，摆脱之后的精力骤降。整个定位在开场钩子中就已经建立，让转换过程显得顺畅而毫不费力，这对转化率极其有利。 5. 对受众认知阶段与营销漏斗阶段的把握也很到位。他们显然在面向 YouTube 上还不熟悉品牌的受众，因此反派就是普通咖啡——这是他们所有理想目标客户都已有的问题，无需围绕概念做太多教育。 6. 他们也考虑了市场对同类说法的熟悉程度。咖啡替代品市场已经充斥各类宣称，因此一个人工智能角色能留在观众记忆里，而又一句“咖啡因导致的精力骤降减少 97%”则听起来陈词滥调。 7. 利益点也很独特。他们不只谈避免精力骤降，还谈精神萎靡、口臭、糟糕的口味、牙齿发黄、肠道问题、胀气等，而且还不止这些。 8. 开场钩子、节奏、优惠与行动号召，也都围绕留住观众进行了精确安排。开头立刻打破惯常模式，每 2 到 3 秒切换场景，用小调作为维持观看的黏合剂，优惠只在结尾出现。 尤其是广告小调，是一种被低估的武器，而你经常会看到它走红。 你可以跳过广告，却无法跳过一首已经在脑中挥之不去的歌。广告展示之后，它能让品牌在你心中免费保持优先地位数天，直到你看到再营销广告并最终购买。 这也正是押韵最初出现的原因。朗朗上口的节奏帮助我们记住下一个词是什么。 但最疯狂的是，他们竟然把这套内容投放在谷歌的需求开发广告系列中。 那里的 99% 广告主仍处于电商的石器时代，受众也尚未被充分开发。 如果你在 Meta 平台看到这种广告，没人会觉得奇怪。那里还有无数类似的广告。 但如果把这些成熟的 Meta 平台策略应用到谷歌呢？ 你会立刻脱颖而出。 RYZE 品牌实现了绝对的压制。

RYZE is printing $5M+ in monthly Google Ads revenue while pulling the MOST creative AI song ads I’ve ever seen. So let me break down the genius strategy behind their top spenders: (First ad was scaled to 1M+ impressions in 30 days...) First of all, just look at their recurring AI characters: - Live papaya - Blue element - Mummy - Skeleton All wrapped in catchy jingles that you'll hate yourself for humming later. The Blue Element, specifically, is even trendjacking a new Pixar movie. This INSTANTLY makes the ad more unique, leading to killer hooks with strong pattern interrupts. Especially considering they’re a mushroom coffee brand with competitors pushing fake AI doctors. Everything they do is engineered for a specific purpose as well: 1. Lighting and colours are saturated, warm, playful to stand out in your feed. They’re the visual opposite of every bland wellness ad it sits between. 2. Avatars are all characters instead of humans, which means infinite AI variations without any need for casting, filming, legal copyright issues, or fake people created with Seedance 2.5. This builds a face the audience can recognize and trust before knowing the brand name, with no need for dirty AI UGC tricks. 3. Word choice is simple benefit language (e.g. energy without the crash) aimed at a problem-aware coffee drinker without making it sound like a boring biology lecture for supps nerds 4. Product and USP are a straight one-for-one swap: keep the morning cup, lose the crash, and that entire positioning is established in the hook, making the transition process appear seamless and effortless, which is insanely good for conversions. 5. Awareness and funnel stages are dialed in as well. They’re clearly targeting cold YouTube audiences, so the villain is regular coffee, a problem 100% of their ICP already has without needing much education around the concept. 6. Market sophistication is kept in mind as well. Coffee alternatives are claim-exhausted, so an AI character strikes their memory, where another "97% less caffeine crash" claim sounds cliché 7. Benefits are unique as well. They don't just talk about avoiding crashes, but also slugginess, bad breath, horrible taste, yellow teeth, gut issues, flatulence, and the list goes on. 8. Hook, pacing, offer, and CTA are locked in for retention too. Pattern interrupt right away, scene changes every 2 to 3 seconds, jingle as the retention glue, offer only at the end The jingle in particular is an underrated weapon you see go viral all the time. You can skip an ad, but cannot skip a song lodged in your head. It keeps you top of mind for free, days after the impression, right up until the moment they get hit with a remarketing ad and finally buy. That’s why rhymes became a thing in the first place. The catchy rhythm helps us memorize what word comes next. But the craziest part is that they’re running this on Google’s demand gen campaigns. 99% of advertisers there are still in the Stone Age era of eCom, and audiences are untapped. If you saw this on Meta, no one would bat an eye. There are a million other ads like this. But if you apply these sophisticated Meta strategies on Google? You instantly stand out. Absolute domination by RYZE.